Ethiopia / ILRI / IPMS

ILRI Clippings

The Improving the Productivity and Market Success (IPMS) of Ethiopian Farmers project was recently approached by the producers of ‘Egna’ TV program, one of the well-known evening Ethiopian TV shows, to document the project’s work on rural women empowerment.

Egna’s producer, Gelila Media and Advertisement PLC produce and broadcast TV shows focusing on ways that men and women balance their roles in their broader livelihoods especially in the metropolitan Addis Ababa and surrounding towns.

This time, the stories of IPMS were so intriguing and convincing to make the ‘Enga’ team travel hundreds of kilometers from the big city to document and share stories ofthe empowerment of rural women. The program is going out in four episodes for four consecutive weeks on Wednesday evening’s right after the 10:00pm news, with a re-run on Sunday mornings at 10:30am. The first episode was aired on Wednesday November 14, 2012. All the episodes are…

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