This innovation story narrates the experience of the Improving Productivity and Market Success (IPMS) project on livestock fattening in Ethiopia.
The video documents how a 2005 alliance between the local government office of agriculture, the IPMS project, and local livestock farmers and traders in western Ethiopia took advantage of livestock market opportunities in neighbouring Sudan.
Through dialogue with local actors, the team worked out a “new way of doing business.” This brought knowledge to farmers, connected them to animal health providers, encouraged shopkeepers to sell feed for fattening, and reached out to farmers through community institutions like the church.
What went right in Metema? First, farmers were empowered through sharing of new ideas – on fattening and on market opportunities. Second, the team addressed issues beyond production, reaching out to input providers and others. Third, the team worked with farmers and input suppliers who volunteered to try fattening, with their…
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